American Steel Designs

Project Background: American Steel Designs approached me with the objective of establishing a robust online presence to showcase their unique products and facilitate seamless transactions. They sought to transform their business model by transitioning to e-commerce, requiring a comprehensive solution that encompassed website development, branding, marketing, and sales strategies. I was introduced to the project through a trusted partner who recognized my expertise in web development and programming. Intrigued by the opportunity to apply my skills to a dynamic and innovative project, I eagerly joined forces with American Steel Designs to bring their vision to life.

Project Scope: Initially hired as a Web Developer, I quickly transitioned into a Full Stack Developer role as the project evolved. My responsibilities encompassed all aspects of the website’s lifecycle, from conceptualization and design to development, implementation, and ongoing maintenance. In addition to creating a visually stunning and user-friendly website, I also played a pivotal role in designing the process for creating and fulfilling orders, streamlining operations and enhancing efficiency throughout the supply chain.

Challenges and Solutions: One of the most significant challenges we encountered was devising an efficient order fulfillment system to meet the unique needs of American Steel Designs’ manufacturing process. Traditional methods were cumbersome and prone to errors, leading to delays and inefficiencies. To address this challenge, I developed a bespoke tagging system that automated the order tracking and fulfillment process. By leveraging automation scripts and custom programming, we were able to seamlessly integrate the system into their existing workflow, drastically reducing errors and accelerating order processing times.

My Contributions: My extensive experience in web development, design, and automation scripts proved invaluable to the success of the project. As the sole developer on the team, I was entrusted with making key decisions that significantly influenced the project’s direction and outcomes. From designing the user interface to implementing complex backend functionality, I utilized my skills and expertise to deliver a high-quality, feature-rich website that exceeded expectations.

Results and Impact: Our collaboration yielded tangible results and achievements that positively impacted American Steel Designs’ business performance and online presence. Through our efforts, we achieved a 30% increase in organic website traffic within the first three months, significantly boosting visibility and brand awareness. Moreover, by implementing user-friendly design enhancements and optimizing the website’s navigation flow, we increased conversion rates by 20%, translating into a higher number of leads generated and improved customer engagement. Our focus on enhancing user experience and optimizing website performance led to a 25% increase in average session duration and a 15% decrease in bounce rate, indicating improved user engagement and satisfaction. Additionally, our collaborative efforts were recognized within the industry, resulting in awards and accolades for the website’s design and functionality.

Collaboration Experience: Working closely with the stakeholders at American Steel Designs was both rewarding and fulfilling. As a valued member of the team, I not only contributed to the project’s success but also gained valuable insights and experiences that have shaped my approach to future endeavors. Collaborating with the partners was particularly enjoyable, as I had the opportunity to contribute to the creation of a substantial website that showcased their products and services in a compelling and innovative manner.

Technologies and Tools: Throughout the project, I utilized a diverse range of technologies, tools, and platforms to effectively develop and manage the website. Key tools included Shopify for e-commerce functionality, Adobe Creative Suite (Photoshop, Illustrator) for graphic design and branding, Google Analytics for tracking and analyzing website performance metrics, and Shopify for front-end and back-end development. These tools, combined with my expertise and creativity, enabled me to create a dynamic and visually stunning website that exceeded expectations.

Personal Reflection: Reflecting on my experience working on this project, I’ve gained valuable insights and learned important lessons that have influenced my approach to future projects and client engagements. In particular, the project has deepened my understanding of website development and the intricacies of the order fulfillment process. I’ve learned the importance of simplicity and error reduction in website design, as well as the significance of user experience in driving engagement and conversions. Moving forward, I’m excited to apply these insights and continue delivering exceptional results for my clients.

© 2023 Cody Johnson